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Our Story

The Story Behind ClubArtisans and ExpatFairs

Everyone has their struggles in the business world. The key to overcoming these obstacles, helping and lifting each other is what drives Betty’s ClubArtisans. Here’s the story.

Betty Ashman - Founder of ClubArtisans


Betty and her family settled in Hong Kong after making their way from Vietnam and China. From then on, Betty was already digging her heels in helping her father run provisional shops in the people-packed, proliferated walkways of Hong Kong. 

Her razor-sharp business acumen, friendly disposition, and positive outlook saw her leading the regional operations and expansion for IKEA for over a decade. 

Helping the Artisan Community was born out of Betty’s desire to bridge the divide between passionate artisans from all over the world and offer them a platform to showcase their products all under one roof. Her efforts are all in the name of sharing the love for making a positive environmental impact and contributing towards a more sustainable small-business community

Driven by her passion to help people, especially women (but not exclusively) who are keen to move their businesses forward in a competitive environment, she wakes up motivated.

Being in business was not just about making massive profits. It was also about seizing opportunities, making friends and connecting with the community. Her early years became the launching pad for

She believes that with a sustainable business model, we can help each other grow and reach out to more people and shoppers who appreciate quality, premium artisan products. With her decades-long experiences, she has been bridging the divide between traditional businesses between the online and online world.

The Success of ExpatFairs

Betty Ashman’s vision came to life with the initiation of The Expat Fairs in 2008. It organizes physical fairs that connect consumers with elegant tastes and talented independent artisans from all over the world.

The nature of her work allowed her to work with under-privileged artisan communities and analyze the many facets of consumer habits. She supports women in business and actively contributes towards building a sustainable supply chain.

The Expat Fairs sponsors charities such as 

  • Caring for Cambodia

  • Street Child India

  • Tabitha Foundation

  • Helping Hands for Penang

  • Autism Artists Singapore

  • SPCA

  • and Cancer Society.

Betty Ashman’s Achievements

  • Winner of their Entrepreneur Award based on her contributions towards small businesses (Finers Magazine)

  • Recognition as an active contributor towards helps thriving womenpreneurs with her useful tips and in-depth glimpses into the real business world

  • Publication of “Make it Happen:7 Steps to Thrive in Business

  • Was one of one of the most proactive member of the Women Forum, ‘She Owned It’ 

  • Was a part of an event graced by Senior Minister, Sim Ann from Singapore’s Ministry of Culture, Community, and Youth

The Expat Fairs 

The Expat Fairs is a platform that connects a community of consumers with tasteful and bespoke needs. It aims to launch small retail businesses that offer unique and elegant products into the modern business world. 

Through these physical fairs and events, she and her team have been providing thousands of unique opportunities to small business owners all over Singapore to help them make a living out of what they love.

Club Artisans

In the era of online marketplaces, Club Artisans is an exciting, natural expansion and evolution of the successful Expat Fairs. 

Club Artisans makes it easy for anyone to shop for quality curated, sustainable, ethical, and luxurious items for women, men, kids, and home based on the ethos of doing good while doing business. We curate and cultivate innovative products as well as ethically handmade items to the homes and lives of people who shy away from commercial and mass-marketed products. 

Club Artisans was born out of compassion to help small businesses with quality and sustainable means to grow and reach out to more trend-conscious shoppers who appreciate them. focuses on small businesses with top quality, artisan-made, premium, earth-friendly, unique art, creative interior home decor items, and many others, helping bring them online and available to far-reaching groups of audiences and customers. 

We want to help proactive small business owners to get the exposure they deserve to make a living, whether they are creative artisans or influential community members. No business is too big or small in this globalized world. We recognize that small businesses may not be able to cope with the extra overheads that come with rental, marketing, manpower, logistics, etc.

Club Artisans is here to help them progress through constant learning, expansion, change of mindset, and self-empowerment. There is no better time than now for small businesses to find innovative ways to sustain their business and work, build a loyal following, and bring the love for their work to the forefront of the business world. 

Now, you can sell and shop at Club Artisans all year round, anywhere, any time.

Who is Betty Ashman?

As an Expat Woman herself, she had the opportunity to travel to Thailand, Jakarta, Singapore, Sydney, Shanghai, Bangkok, and Penang. The off-the-grid crescendo of her journey enhanced her knowledge about world cultures and business as well as propelled her forward towards her next one, and

Betty Ashman, on a personal level, is like many other womanpreneur in the industry - a loving mother to her 7-year-old son, Shawn, and an affectionate wife. 

With such a packed schedule, motivation and dedication are key. She spends her mornings with a workout, meditates to stay focused, and also the occasional indulgences in evening wine to unwind.

Sign up as a customer or for our newsletter to stay in touch with what Betty Ashman is up to on our website. We’re also active on both Facebook and Instagram, so, don’t forget to hit the follow or like button!

Get On Board with Club Artisans!

Together with our Club Artisans members, we value passion, beauty and sustainability, and seek to share the joy of their art with others. We are proud to support these amazing community. If you would like to get in touch with us, Contacts:  or WhatsApp at +65-88554546