In a saturated and constantly changing landscape, how do you build a brand that stands apart?
No matter how big or small your business is, success aligns when you feed customers' wants or needs. With competition, however, one’s got to stand out to be recognized. Hence, branding is the ultimate catalyst for a successful venture.
Now, how do we go about it?
You can start by being confident with the company’s name, terms, logo, and design. The better the brand is aligned with its concept, the stronger it stands and strives in this competitive business world.
The next key point is building the emotional connection between the brand and consumer which sells as twice as much as highly satisfied customers. 95 percent of our purchasing decisions take place in the subconscious mind, which is overseen by our emotions was concluded through a Harvard Business Review.
So where do we begin to establish that emotional connection? Read through the 3 ways for your brand to stand out!
1. Establish A Core Message that has a long-term value
Every brand has its story and nothing gets consumers to gravitate towards your brand more than a compelling journey and being different, such as Luxe Botanics. Once you’re identified the individualism of your brand, stick through it the whole journey ahead to imbeds a deep-seated loyalty that stays throughout the entire customer lifecycle.
Research says, 81% of consumers tend to promote their favorite brands to family and friends. In this way, emotional connections to brands grow over time and can even be passed on through generations. So key goal is to build a core message that
Key factor: A brand contributing to the culture that you want to be a part of will give you an upper hand as you’re building something to feed the existing!
2. Be Innovative & Image Conscious
Being different demands more attention than being ordinary. The same theory applies to brands. That could be from the way you represent your brand on social media ( theme, feel, patterns) to being innovative in the process of branding.
For example, using biodegradable materials instead of the usual which wouldn’t only attract environmental consumers but also make a difference to sustain mother earth while managing to monetize it, that’s innovating!
Brands like @Michelleschulz @Justdivines designed and made in Singapore are some of the fine examples of sourcing sustainable materials and promoting eco-friendly messages across all of their social media platform which guarantees them a good number of eco-conscious shoppers with the interest among the community growing rapidly.
So get creative about what you can offer your target audience in a way that outshines your competitors and be conscious of the fact that everything you do or post represents your brand and affects your target market’s perception of your brand.
3. Keep Your Branding Consistent
Consider the look, style, color of your branding – how are others affected by it? Get your friends, family and a few others with a different age group to answer the question. It's very important to have a balance between your vision and consumers' gravitation of interest.
With that, strengthen your brand image and get it out there.You’ll never know if you don't try.